PINBACKS

The Marketing of Candidates Using Trademarks and Campaign Slogans in California and the U.s

No matter where you live in America, whether it is in Orange County, California, Los Angeles, CA, San Diego, La Jolla, Del Mar, Encinitas, Newport Coast, Carlsbad, Oceanside, San Marcos, Vista and Escondido or the cities of Huntington Beach, Westminster, Buena Park, Anaheim, Santa Ana, Costa Mesa, Irvine, Newport Beach, Corona del Mar, Laguna Beach, and Laguna Hills, Santa Barbara, Ventura, Oxnard, Buena Park, Temecula, Indian Wells, La Quinta, Palm Springs, or the rest of the U.S., unless you never turn on the television or read a newspaper, you have been bombarded by campaign slogans in the 2008 Presidential election.

Marketing experts know that the best way for a product or a candidate to be remembered is with a slogan or platform that is succinct and easy to remember. Marketing experts know that the best way for a product or a candidate to be remembered is with a slogan or platform that is succinct and easy to remember. 

In addition, a great slogan can be trademarked for use on products such as clothing, mugs, etc. Many people do not recall this, but when Barry Goldwater ran for President, they actually gave out or sold cans of “Goldwater” a soft drink at his rallies and other events.

As a marketing and advertising lawyer in California, one has to wonder if future candidates who create original slogans for his or her election in the future, won’t try to trademark their  slogans for use on products and try to copyright their advertising materials using the slogans to prevent the relentless variations made of a good slogan by other candidates.

So far in this Presidential campaign, the slogans have been less than rememberable. In fact with each candidate stealing or using variations of the same slogans each other has used or slogans that were used against them in the primary, none of the candidates marketing experts have done them a real service.

First, look at the ever changing slogans of Hillary Clinton which may have contributed to her downfall. First she had “Renewing the Promise of America” followed by “In to Win,” “Working for Change, Working for You,” “The Strength and Experience to Make Change Happen,” and “The Change We Need.” Somewhere along the way, there was also “Ready for Change, Ready to Lead.”The changes in campaign slogans by Hillary Clinton were so many and so often, that columnists were commenting if it was a new week, it was time for a new slogan.

Obama’s slogans have been fewer in number but faced with the many “Change” slogans used in the primaries by Hillary Clinton, his slogans of “Yes We Can” “Change We Can Believe In” and “Change We Need” have all failed to be memorable. His success as a candidate is acknowledged to be due to his own charisma, rather than that of his slogans.

McCain has had fewer slogans, and has primarily used “Country First” and “Change is Coming.” The “First” slogan was better for not using the word “Change” in it. It sounds patriotic and fit the candidate. But somewhere along the way, for better or more likely for the worse, some marketing expert convinced the campaign they needed to confuse the public’s perception of who would bring change and separate themselves from George Bush and so they added the slogan, “Change is Coming” which could be the worst of all the “Change” slogans because, duh, with either candidate, George Bush will be out and one of the two guys running will be in.

If these slogans are the best that almost unlimited campaign money can buy, one has to wonder if the campaigns shouldn’t have gone to additional marketing agencies, or attorneys to come up with their slogans. Even Barry Goldwater in 1964 had “In Your Heart, You Know He’s Right” which quickly became parodied with “In Your Guts, You Know He’s Nuts,” either one of which would have been better than “Change blah blah blah blah blah.”

If this year is all about the economy, where are slogans today like “It’s The Economy, Stupid” and “Are You Better Off Than You Were Four Years Ago?” We all know change is coming. The economy is in the tank. Use a slogan that promises a better life, or if you have to be negative, at least blame the economic conditions on the other party’s candidate and use something we can all remember, like “This Is All His Fault” or let us know how the candidate really feels about the other’s leadership skills and use, “He Can’t Lead Us Out Of A Wet Paper Bag.”

About the Author

Visit our website at http://www.californiaattorneyslawyers.com you have any type of marketing, advertising, business, political, intellectual property, copyright or trademark legal matter.. We have the knowledge, and resources to represent you as your Orange County Business Lawyer and San Diego Business Attorney no matter where you live in Southern California, in San Diego, Orange County, Palm Springs, Palm Desert, Corona del Mar, Laguna Beach, Long Beach, Santa Ana, Anaheim, Riverside, Chula Vista, Irvine, San Bernardino, Huntington Beach, Fontana, Moreno Valley, Oceanside, Rancho Cucamonga, Ontario, Garden Grove, Yorba Linda, Palmdale, Corona, Escondido, Orange, Fullerton, Costa Mesa, Newport Coast, Crystal Cove, Victorville, Carlsbad, Temecula, Murrieta, Mission Viejo, El Cajon, Vista, Westminster, Santa Monica, Santa Barbara, Hesperia, Newport Beach, Buena Park, Rancho Mirage, Indian Wells, Coachella and Indio.

Barry Goldwater, A True Conservative

Barry Goldwater: Native Arizonan (Oklahoma Wester Biographies), Peter Iverson, G $4.99

With No Apologies, Barry M. Goldwater, Good Condition, Book $3.85

1964 Press Photo Barry Goldwater Leonard Hall Republican Party $19.88

1964 Press Photo Barry Goldwater Campaign Los Angeles $19.88

1964 Press Photo Mrs Barry Goldwater Son Barry Jr. $19.88

VINTAGE BARRY GOLDWATER CAMPAIGN ITEMS PINBACK AND PAPER AND PHOTO $1.99

Why Not Victory? NEW by Barry Morris Goldwater $56.13

1974 VP GERALD FORD AND SEN BARRY GOLDWATER WIRE PHOTO $28.88

Vintage Advertising Card BARRY GOLDWATER Gold for Rich $9.95

1964 US SENATE CANDIDATE GEORGE H BUSH WITH BARRY GOLDWATER PRESS PHOTO $28.88

1964 REP GERALD FORD WITH SEN BARRY GOLDWATER DUAL IMAGE WIRE Photo $28.88

1972 Press Photo Barry Goldwater Jr. politician $21.00

Press Photo Barry Goldwater Politician $24.00

GOLDWATER BY BARRY GOLDWATER AND JACK CASSERLY FIRST $24.95

1964 pin Barry GOLDWATER pinback JOHNSON for EX-president button $13.00

BARRY GOLDWATER – PHOTOGRAPH SIGNED $999.00

BARRY GOLDWATER – TYPED LETTER SIGNED 09/09/1987 $1,999.00

1964 pin Barry GOLDWATER pinback OUT of the WAY with LBJ ! $13.00

1964 JULIE & TRICIA NIXON CAMPAIGN FOR BARRY GOLDWATER WIRE Photo $28.88

Barry Goldwater’s People & Places 1ST Ed. Photography $19.95

Lot 2 1963 Life Magazines 9/6 MLK March 11/1 Barry Goldwater $5.95

NEWSWEEK July 20 1964 64 GOP CONVENTION BARRY GOLDWATER $12.80

NEWSWEEK July Jul 27 1964 64 BARRY GOLDWATER NOMINATED $12.80

Glorious Disaster: Barry Goldwater’s Presidential Campaign And the Origins of… $12.95

Barry Goldwater by Robert Alan Goldberg (1995, Hardcover) $16.95

Goldwater .. Barry Goldwater; Collaborator-Jack Casser $1.00

1972 Gov. Reagan with Sen. Barry Goldwater Press Photo $28.88

BARRY GOLDWATER AND THE SOUTHWEST BY BARRY GOLDWATER 1ST EDITION SIGNED HARDBACK $20.00

Barry Goldwater: Extremist of the Right $1.99

Barry Goldwater speaks out on the issues $2.99

1964 A REAL DEMOCRAT FOR BARRY GOLDWATER CAMPAIGN BUTTON $14.98

1964 BARRY GOLDWATER LADYBIRD START PACKING – GOLDWATERS COMING PIN-BACK BUTTON $12.98

UNUSUAL SMALL GOParty 1964 BARRY GOLDWATER CAMPAIGN YEAR BUTTON $9.98

BARRY GOLDWATER – AUTOGRAPH LETTER SIGNED 12/18/1985 $2,499.00

1964 BARRY GOLDWATER FLASHER PICTURE CAMPAIGN TIE-BAR $9.99

1964 BARRY GOLDWATER CAMPAIGN ERA RCCLAC THUMBS UP POLITICAL BUTTON $9.98

POLITICAL BARRY GOLDWATER / ACCEPTANCE SPEECH pc $7.99

A Glorious Disaster: Barry Goldwater’s Presidential Cam $6.34

[backlinksmage]

Tags:   barry · barry goldwater · barry goldwater high school · barry goldwater jr · barry goldwater quotes · barry goldwater scholarship · goldwater · history · libertarian · politicsNo Comments