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Social mobile phone, was touted as a breakthrough but an uncertain future INQ China – Social phone, INQ China, the future – Communications Industry

May 7 news, with the concept of social mobile phone makers have increasingly focused on the importance, had hoped the help of the concept of social prestige that mobile phone manufacturers increasingly embarrassing situation. In 2010, Lu Jiansheng incurred under his control through social mobile phone, trying to enter China’s INQMobile, is one of them.

Social concept of social touted’s crowded mobile phone market

2010, is focused on the outbreak of the year social phone. Sony Ericsson in March the spring conference in China, announced the launch of new handsets in all built-in applications commonly used in China SNS. April Microsoft released the first free brand phone kinone and two, positioning social phone; Then, Nokia Released three new aircraft: C3, C6, E5, also to social phone as a selling point; LG is launching a touch screen mobile phone social LGKM555; Samsung Posted Ferris phone to phone as the primary social cards, and Motorola go further, introduced to Twitter, Facebook, Myspace, contacts and other personal accounts integrated with the community MotoBlur platform Sharu social phone.

Domestic manufacturers, the association is officially launched for the domestic music market, Phone, built almost all well-known Internet and social networking sites. Held in April Huawei Phone conference, Huawei Terminal stakeholders in the demonstration C8600 mobile phone, also highlighted the concept of social applications.

According to “2010 White Paper on mobile experience,” the data show that in 2009 to the present, to the concept of mobile social networking to increase to 20 models, and in 2008 only a INQ1 phone market compared to the situation, team capacity has been greatly increase.

INQ Mobile phone main social concept Lu Jiansheng crisis leave Sony Ericsson

INQ1, is a 2008 Hong Kong Hutchison Whampoa company’s INQ Mobile has introduced the concept of the first social phone manufacturer from mainland China Custom Amoi OEM and MWC2009 awarded in 2008 on the best cell phone. INQ Mobile company has introduced in 2009 to connect the concept of two social INQ phone 3G And INQ chat, and to a certain extent in the industry concerned.

In January of this year, the original Sony Ericsson, Group Vice President, Head of China, Lu Jiansheng INQMobile as President, Greater China.

Lu Jiansheng in June 2007 replacing Gunilla for China Sell And marketing business in two years, Sony Ericsson has continued sluggish performance in China. As the product line organization and management errors and confusion, Sony Ericsson market share in China in the third quarter of 2007 to the present has been hovering around 5%, this was the king of mobile entertainment has once lonely cause its joint venture parent dissatisfaction.

Industry analysts point out that Lu Jiansheng in the White and the INQ Mobile Hutchison Whampoa’s not surprised the company, from September 2000 to June 2006, Lu Jiansheng appointed Vice President of Ericsson Group, Global Customer Unit (Hutchison Whampoa) in charge during the period, was responsible for consolidating and Hutchison Whampoa global related business, and Hutchison Whampoa has 6 years Cooperation Record.

Drive from got up early evening set Romer INQ hair turned slowly breaking force

For the Lu Jiansheng White INQMobile Greater China, the industry is generally not optimistic. Since the 2008 launch of the first social phone INQ1 after, INQ series of social promotion of the global handset market in the response has been very dull, currently only sold about 100 units, the main sales market, the UK sold just 150,000. In its claim that the mainland has always attached great importance to the market, it is has yet to enter.

Analysts say, INQMobile users and operators in the country in a relatively low profile, be recognized consumer market will take some time and a lot of input. Local application of mobile social networking service of its key, and built the main INQ Facebook, Twitter and other services can not be used in China. The most deadly is, INQ social phone two years to miss the most important prime time. With Microsoft, Nokia, Motorola, Sony Ericsson, Lenovo and other international mobile phone giants have invaded social, Lu Jiansheng INQ led an uncertain future in the Chinese market.
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