An Outdated Vinyl Banner Could Ruin Your Reputation
Custom Vinyl Banners Are Necessary In The Information Age
I read a story in the local newspaper this morning about how the right vinyl banner sign could have saved a lot of people a lot of headache. The annual holiday parade took place the day before, rendering downtown parking spots difficult for spectators to come by. However, there were some street parking spots that are usually available on an ordinary day marked with some custom banner signs that read ‘No Parking From the Hours of 11:00 a.m. to 4:00 p.m.
The parade this year actually began later in the day, so many people parked in those spaces, believing them to be available. Unfortunately, the vinyl banner signs the city chose to use were from the previous year. Rather than update their custom banners, city employees reused outdated ones, causing a world of confusion at a typically happy event.
Cars were towed to make room for the parade. Tickets for other vehicles were issued, as well. The lack of necessary information cost frustrated parade-goers time in retrieving their cars, money in paying the towing fees and city fines, and the good cheer people expect to feel when observing a holiday parade. Simple updated custom banner signs would have made all the difference.
The city apologized to the victims of these outdated vinyl banners, but the debacle cost the city time and funds in repaying the innocent spectators. And keep in mind that people weren’t able to be repaid for their frustrations.
The mishap also cost the city in a fair deal of bad publicity. The grand finale of this parade should have been the Grinch instead of Santa – all because no one took the time to do the simple task of reordering current custom vinyl banner signs.
There’s No Excuse To Display An Outdated Custom Banner
People who weren’t directly affected by this act of mismanagement were still left scratching their heads. Why did no one order new custom vinyl banners for such a largely attended event??? Nothing could be quicker and easier to order.
Custom banners used to be a bit of a hassle to make, because lettering and graphics were cut from vinyl and placed directly onto the banner material. But now we live in the digital age, and digital printing has made the production of vinyl banners a breeze for sign makers. Rather than cutting images painstakingly and then carefully sticking them onto the banners, we simply upload an image and print it directly onto the banner material itself. How easy!
And because making custom vinyl banners is so easy, they are also more affordable than ever. Without the added expenses of vinyl lettering and labor, creating any image you want on your custom banner is actually quite economical. Plus, unlike vinyl banner signs of the past, there is no extra charge for more colors – your palette is your imagination!
With the cost and simplicity of vinyl banners making them a logical choice in custom signs, many people order several, each with different messages or graphics. However, another option in custom banners is a changeable style. Changeable vinyl banners come with adhesive letters and numbers, allowing information such as dates and times to be changed directly on the banner. Such a custom banner would have served the parade viewers, and the city, quite well!
Send Any Message With A Vinyl Banner
Not all custom signs are purely informational such as the parking signs at the parade. One purpose of vinyl banners is to attract and retain customers with both your information and attention-grabbing graphics. Because digital printing is able to transfer any image onto a banner, you have the option of creating a custom banner with your own artwork or logo and memorable wording. Graphics and text on a vinyl banner can be entertaining as well as informative!
And because images are printed directly onto the custom banner material, the image is guaranteed to remain as clear and vivid as the day it was printed. In fact, vinyl banners can even project a photograph with amazing detail thanks to digital printing.
So the message you want to send your potential customers is up to you – your custom vinyl banner can take it!
Custom Banners Won’t Delete Your Message
Are you worried that you are going to go through the process of ordering the right vinyl banner only to watch it shred with time right before your eyes? Don’t worry – custom vinyl banners are made of durable material and supported by scrim, a nylon fabric woven into the banner itself for added support. So don’t let a vinyl banner’s flexibility fool you!
Vinyl banners are also waterproof, so if your custom banner is meant to be hung outdoors, neither wind nor rain will damage it if hung properly. One reason vinyl banners can handle wind so well is that they are made to your specifications. Depending on how you plan to use your custom banner, grommets can be placed anywhere necessary to relieve pressures points and help prevent tearing and fraying. Wind slits are also often added in vinyl banners that are subjected to higher wind forces.
When you order a custom banner, you can also request that ropes be sewn into the hems for convenient hanging. Webbing may also be inserted to the hem for extra strength.
Vinyl banners are obviously durable- maybe if they didn’t look so good year after year, the city would have ordered new ones for the parade!
Reveal As Much Or As Little As You Want On A Vinyl Banner
Custom banners have variety of purposes, including relaying information, advertising a business or product, promoting a sale or special event, or even celebrating a festival. Because they have such versatile uses, vinyl banners can be ordered in a variety of sizes.
You may have noticed smaller vinyl banners displayed inside museums or airports that are hung on a rod. Flag banners are a popular size of custom banner because several can be used together to achieve a visual effect that is sure to attract and entertain.
Street banners are large vinyl banners that are displayed overhead outdoors and usually have strict codes in their design specifications. This is not a problem for you, however, because we know what those guidelines are and will include them in the production of your custom banner.
Other large hanging vinyl banners can be sized to suit you. If you are unsure of how large or small your vinyl needs to be, just tell us where you plan to display your custom banner and we can help you decide.
Vinyl banners also have a variety of displaying options, from being hung overhead, on a wall, or even standing freely on a retractable stand. Should you need hanging accessories for your custom banner, several options are available. We also include hanging instructions with each of our vinyl banners to ensure optimum satisfaction with the life of your vinyl banner.
Custom Banners Are What Your Customers See First
The city figured out that people do take the time to read the details, especially if they stand something to lose or gain from the information they read. Make sure your business information on your custom banner is current before hanging it back up. If you need an updated vinyl banner, then ordering one is quick, easy, and affordable. Of course, any monetary investment is worth it to keep customers happy and informed.
When designing your custom vinyl banner, include graphics that tell people something about your style. Remember that with digital printing, anything can go onto a vinyl banner and still appear clear and detailed. If you need a little help in designing a custom banner, then you can speak to the graphic design department at the sign company you choose.
See that your vinyl banner is hung properly to ensure quality appearance upon that first glance. Even though custom banners are built to last several years, one mistake customers make is not following through with suggested hanging instructions. Placing undue pressure in some spots or not utilizing all of the grommets can result in a battered looking vinyl banner.
When custom banners are properly cared for, they look as good year after year.
With Proper Vinyl Banners, Everyone Could Have Loved The Parade
But not everyone did, and all because of poor signage. How sad for the city’s parade, and especially for the people who suffered frustrations due to such an oversight. Don’t let people walk away from your business because you lack the custom vinyl banner to steer customers in the right direction. A customer saved is income earned!
With this in mind, remember that not only can vinyl banners save your customers time and money, they can do the same for you!
About the Author
Robin Harrelson, also nationally known as TheSignChef, is a visionary in the sign industry. With her husband Tim, their live, interactive website provides instant access to unique online signs tools, how-to videos and corporate class custom signage.
For 23 years, TheSignChef has accumulated a wealth of industry-specific knowledge to create masterpieces which are guaranteed to delight! For the first time, TheSignChef is inviting us behind the scenes and into the “kitchen” to share secret sign recipes, tips and tricks. So come on in for a bite!
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